Opportunity
Who has the need? Many people across the world have this need. The need is mostly seen in bikers or people that exercise alongside roads or need to be alerted when motion is near.
What is the nature of the need? This need comes about because of the danger of biking alongside the road with cars going past at 25-50+ mph.
What are the forces or changes in the environment creating this opportunity? With so many people currently riding their bikes to get fresh air, it is a great opportunity. A lot of people want to listen to music when they are exercising this way and it would help if they could also be aware of the motion around them.
How is this market defined geographically and demographically? This market will most likely be in the warmer areas geographically. For places where it snows and rains a lot, it is almost impossible to bike around and my product would not be as useful in those areas. Also, I think my product would be best for 18-65 year olds as this age range exercising publically more than other age ranges.
How are customers currently satisfying this need? And how loyal are they to whatever they use now? Currently, many people are biking with music systems in their backpacks or while playing music on their phones. I don’t think that people are extremely loyal with this idea because they already have these devices and are just using them more than needed. I think that these people could definitely use my product since there is no definite need to use phones and stereos to play music.
How big is this opportunity? This opportunity seems to be huge due to the many people that are biking right now. I think that I could really sell this product as the time of the Coronavirus specifically since people are only allowed to leave their homes for a few reasons. If biking/exercising is one of those few reasons to leave the house, I’m sure people are more inclined to do it. I feel like I especially am. This product would be great for the current times and situations.
How long will the “window of opportunity” be open? This specific opportunity that I have described should last a couple more months, but I also think that it could prevail long after this virus as well. I think that people will see the reality of this product and keep buying them even after this virus.
Innovation
What is it? The innovation is a version of earbuds that are motion sensored.
What does it do? They turn off the music playing when motion is near, which is perfect for bikers alongside the road.
How does it work? As a car or motion is nearing the headphones, the music turns off. This either leaves the biker to silence or an alarming sound that truly alerts the biker of motion.
What exactly are you selling and for how much? I am selling earbuds with a charging case. These will be similar to Airpods and have a case that can be charged in order to charge the headphones themselves. They will retail around $100.
Venture Concept
How will your concept solve/address the opportunity you identified? This product increases bikers’ safety because it makes them more aware of the motion going by them.
Why will customers buy your product? Customers will buy my product to increase their safety while biking and exercising alongside roads.
What are the reasons to think customers would switch to this new product? Customers will switch to this product because it is both a way to listen to music and an added safety feature. Customers can realize that it saves space while also advancing their experience.
How hard will it be to get them to switch? It should be easy to get customers to switch to this product because it is easy to see its safety benefits.
Who are the competitors? The main competitors are Apple because of their Airpods and Samsung because of their earbud products as well.
What are their possible weaknesses or vulnerabilities? It may be hard to get people to leave their Apple products behind and begin using my product since Apple is such a big company in the world right now.
What role does packaging, your price points, distribution, customer support, the customer experience or the business location play (if any) in defining your business concept? For my business concept, I think these things are very important. I think that packaging definitely changes the way that people see your product and I would make my packaging look as nice as possible. My price points will need to be up to par and my distribution will need to be centered around mass selling companies such as Best Buy, Walmart, Target, etc. Customer support will be easy to reach and the overall experience should be great. I would also love to give refunds if people are not happy with the product within the first 30 days. I do not think that the business location plays a part at all because the distribution is the key to the business and not where the products or ideas are really being made.
How would you organize a “business” to support the ongoing production of your new product, service, or process? I would need to hire a lot of people to wire the earbuds and create the actual product and insides for me. I would also need to hire people to work in a factory to mass produce these earbuds.
How many employees? I would probably need to hire thousands of employees.
What roles are in the venture? There will be investors, factory workers, engineers, designers, distributors, marketers and many other employees working with me on this product.
Three Minor Elements
What is your most important resource? My most important resource is investor connections. I have a lot of contact with investors and it would be easier for me to get investors to back my product than the average person due to my connections.
What’s next for your venture? For my venture, I hope to mass produce this product. Hopefully, this product can save the lives of many bikers that experience difficulties when biking with cars and other motion. Since this opportunity is so high, I would not try to go out into another venture right now. I will really try to perfect this product and make sure that it can create a legacy among bikers’ safety.
What’s next for you? Next for me, as an entrepreneur, I want to continue to network my product and explore more opportunities that I could come across. I would love to have the product become successful and have it open doors for other products.